Hindware launches its experiential store – Lacasa in Chennai

Hindware Limited, a leading sanitaryware and faucets company, announced the launch of its experiential store – Lacasa in Chennai.

The store houses an extensive selection of sanitary ware, faucets, wellness and shower enclosures by Queo, Hindware Italian Collection and Hindware. Customers visiting this store can expect to explore cutting-edge designs and experience bathroom concepts as part of the display. The store houses knowledgeable Hindware expert team which provides personalised assistance to help customers make informed choices based on their requirements and preferences.

The newly opened store is situated in the heart of the city at T-Nagar, encompassing a total area of 2580 sq.ft. The store was inaugurated by Rakesh Nair, Vice President of Institutional Sales, and Arunima Yadav, Vice President – Marketing, from Hindware Limited.

Sudhanshu Pokhriyal, CEO, Hindware Bathware, said, “We view our Lacasa stores as a gateway for customers to intimately engage with our products prior to making purchase decisions. These stores offer an immersive experience into contemporary bathroom design and opulence. With the vibrant Chennai market being a pivotal hub for design and lifestyle enthusiasts, our commitment to elevating experiences takes on even greater significance.”

Commenting on the launch, Arunima said, “As we open our doors to customers, we embrace the opportunity to redefine expectations and set new benchmarks in the bathware industry.”

Hindware Limited currently operates 40 brand stores in Tamil Nadu, with 11 of those located in Chennai. The company is dedicated to ongoing investment in the state to expand its presence even further.