BKT Tires partners with 7 IPL teams
BKT Tires, an Indian multinational company and a global player in the off-highway tire market, announced its partnership with seven Indian Premier League (IPL) cricket teams for the ongoing season. Alongside its inaugural collaboration with Lucknow Super Giants, BKT reinforces its enduring backing for Mumbai Indians, Kolkata Knight Riders, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad and Gujarat Titans.
Rajiv Poddar, Joint Managing Director of BKT Tires, expressed his excitement, stating, “We are delighted to extend our support to seven illustrious T20 teams, including our inaugural collaboration with Lucknow Super Giants. These partnerships embody our commitment to celebrating the spirit of cricket and connecting with fans on a global scale.”
BKT’s partnership with T20 Cricket League teams comes as no surprise. Supporting cricket globally, BKT has also been the ‘Official Off-Highway Tire Partner’ for the KFC Big Bash League (The Australian Cricket League).
Apart from promoting cricket, BKT has been collaborating with Monster Jam USA, La Liga Spanish Football League, Italian Serie B Football Championship, LIGUE de Football Professionnel France, Rugby World Cup France, United Rugby Championship, and Euroleague Basketball.
