Volvo CE India launches EC210 hydraulic excavator
Volvo Construction Equipment (Volvo CE) India has unveiled the new EC210, a robust 20-tonne class hydraulic excavator tailored specifically for the Indian market. Designed under the theme ‘Built for Bharat’, the EC210 promises superior performance, outstanding fuel efficiency, and reduced maintenance needs.
To mark the launch of the EC210, Volvo CE has launched a new brand campaign titled “Karo Zyada Ki Umeed”. This campaign emphasizes the EC210’s core strengths across four pillars: enhanced performance, better value, increased savings, and improved uptime.
Don’t miss this exclusive interview with Dimitrov Krishnan, Managing Director of Volvo CE India, recorded live from the launch event in Bengaluru. Discover more about the EC210 and its impact on the construction equipment industry in India.
What does it mean when you describe this as the largest launch ever?
Thank you for joining us here in Bangalore for the start of our major launch event today. The event begins with a media presentation you’ve just witnessed, followed by an evening launch for our southern customers. Subsequently, we will embark on a nationwide tour, including six large regional launches in key cities, 19 launches in smaller cities, and 185 roadshows across the country. By the end of this campaign, we aim to reach 210 locations, aligning with the EC210 initiative. These events are designed to bring our product closer to you, our valued customers, allowing you to experience firsthand the innovation and promise of ‘Karo Zyada Ki Umid’.
What does the EC210 offer beyond the ‘Karo Zyada Ki Umid’ promise, and how does it cater to the customer’s budget?
We have established four key pillars known as ‘Zyada’ performance for our product. ‘Zyada’ performance emphasizes a powerful and highly fuel-efficient engine, including a groundbreaking positive hydraulic system designed for superior energy efficiency. These enhancements significantly enhance the overall performance of our customers.
Moving to ‘Zyada’ value, we have focused on making our product more affordable and accessible. Through strategic initiatives like our partnership with Sriram Automall for trade-ins and end-of-life services, we aim to improve residual value for our customers over time.
In terms of ‘Zyada’ savings, our primary focus is on fuel efficiency, with this machine offering up to 15% better fuel economy, and in some cases, up to 20% reduction in fuel usage. This efficiency translates into substantial cost savings for customers, not only in fuel but also in maintenance costs.
Lastly, ‘Zyada’ uptime underscores our commitment to customer service. We have expanded our branch network to 300 locations nationwide and introduced user-friendly service options through our app. Our guarantee of 48-hour uptime in case of field breakdowns ensures minimal downtime for our customers, enhancing their operational efficiency.
Together, these initiatives provide a comprehensive solution tailored to the needs of Indian buyers looking for a 20-ton excavator. Our philosophy of ‘Karo Zyada Ki Umeed’ serves as an inspiration, fostering deeper emotional connections with our dealer partners and customers. It reflects our commitment to aligning with their daily challenges and aspirations, contributing positively to our nation.
How will all of this contribute to the future success of Volvo Construction Equipment?
This product launch aims to increase our market share, particularly in the rapidly expanding 20-ton segment of excavators. This segment has shown significant growth and is expected to continue leading in the industry. For Volvo, this launch represents a strategic opportunity to expand our presence in India and strengthen our brand footprint.
Could you discuss some of the technical or technological advancements featured in this specific EC210 model?
Certainly! We utilize a 137 HP Tier 3 engine developed through our joint venture in India VECV, known as E494. This engine has proven its efficiency in the automotive sector and within our product lineup. It boasts exceptional fuel efficiency and features an innovative positive hydraulic system, a first in its segment, enhancing responsiveness and minimizing energy consumption to significantly reduce fuel costs for customers. Our advanced electronic system ensures adaptability for future upgrades, supported by a modular platform that serves as a foundation for expanding our product range in response to evolving market demands. This integrated approach underscores our commitment to delivering value.
What can we anticipate from Volvo Construction Equipment in India in the coming years?
Indeed, that’s a promising outlook. Anticipate more. With Volvo, expect ‘Karo Zyada ki Umeed.’