TVS Motor appoints Timothy Prentice as VP-Design, to oversee design solutions

TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced the appointment of Timothy (Tim) Prentice as Vice President – Design.

Tim brings on board 35 years of enriching experience in motorcycle design, project management and product development. “Specialised in advanced design planning, Tim’s experience in designs for high performance electric vehicles will augment the company’s EV line-up design to the next level,” an official statement said.

Speaking on the appointment, KN Radhakrishnan Director & CEO, TVS Motor Company said, “We are delighted to have Timothy Prentice join us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams. He has been a thought leader in the areas of electric motorcycling and future mobility solutions.”

Through his design studio ‘Motonium Design Inc’, Tim has worked on the design, project management and creative direction for clients such as Mission Motors, Triumph Motorcycles, Polaris, Windecker Aircraft, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He is credited with designing iconic motorcycles such as Triumph Thunderbird (2009) and Triumph Speed Triple (2011). Tim has designed Mission Motor’s Mission R (2010) electric motorcycle, which won him and his firm multiple accolades, including the prestigious Red Dot and Core 77 Industrial Design Awards. Tim’s involvement in the project resulted in the Mission R being hailed as a stunning electric race bike with a design that imbibes the racing ethos of Mission Motors.