Shell crosses 1 Mn registered members on its loyalty platform Shell Go+ India
Energy and mobility solutions leader Shell unveils a new milestone with its digital-first, touch-free loyalty platform, “Shell Go+ India” reaching 1 million+ registered members on the Shell Asia App. Launched a year ago, the mobile app allows customers to earn points on every transaction, and redeem them for a variety of special vouchers, offers and products. As part of the celebrations, Shell is offering 2X points (double points) to its enrolled members on all fuel transactions at any participating station. This offer is valid from 15th December till 31st Decemberat participating Shell stations across Karnataka, Tamil Nadu, Maharashtra, Telangana, Andhra Pradesh and Gujarat.
In today’s age of hyper-customization, the app will provide members with added benefits such as referral points and special member schemes along with limited time customized offers based on the usage of each member. Members can also track their transaction history at Shell, locate their nearest Shell stations. Furthermore, members also get a chance to get seasonal and personalized offers exclusively redeemable through the Shell Asia app.
Acknowledging this milestone, Sanjay Varkey, Director, Shell Mobility India, said, “At Shell, we consistently focus on enhancing value and benefits to all our customers. We wish to thank our existing loyalty program base of over a million customers and look forward to sharing its benefit with more and more customers, to make their journeys better. This achievement is a testimony that our customers both trust and enjoy our offerings and we will continue to build on this to offer more in the years to come.”
The “Shell Go+ India Program” can be accessed on the play store and app stores as part of the upgraded “Shell Asia” mobile app. All new and existing members stand to benefit from it.
