HP expands its distribution network with TechNova to accelerate digital printing in India

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HP expands its distribution network with TechNova to accelerate digital printing in India

In a bid to expand its distribution network in India for digital printing business, HP today announced a strategic association with TechNova Imaging Systems – an offset plate manufacturer in  India catering to print & packaging industry for over 50 years.

HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging & printing space. TechNova is partnering with HP to introduce HP’s highly digitalized and automated Indigo printing presses and solutions in mono carton and label segment. This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.

“Redington will continue to be HP’s trusted partner covering the commercial and Photo segments even after this expansion.  Our partnership with TechNova is aimed at increasing our market segments by harnessing our strong synergies with Technova,” an official statement said.

Announcing the association, A Appadurai, Country Manager – Indigo & Inkjet Business Solutions, HP India said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton & labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing & packaging industry will help customers make a seamless transition to digital printing.”

C G Ramakrishnan, Executive Director and CEO of TechNova said, “TechNova’s mission has been to provide a Total Imaging Ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP & Customers.”

“HP’s futuristic digital solutions & marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust & goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits,” said Amit Khurana, COO – Digital & Offset Print Solutions at TechNova.

Along with the benefits of digital printing, HP places immense focus on making printing more sustainable, thereby supporting customers to adopt more sustainable packaging solutions. It also offers other unique features including the widest media compatibility, unmatched color and ink capabilities, high coverage printing, fastest print speeds for high-quality applications, along with exclusive security features.

TechNova’s ‘Enhance Offset & Integrate Digital’ strategic belief recognizes printers’ requirement for an integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems.

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