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Clear signals for a new start | HANNOVER MESSE 2024

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Clear signals for a new start | HANNOVER MESSE 2024

Machines controlled by the use of artificial intelligence. Robots capable of independent learning. Systems for the recycling of electric batteries. Software which can measure the C02 emissions of entire factories. Systems for the efficient production of hydrogen. And a secure data space for European industry: The innovative strength of the companies appearing at HANNOVER MESSE is greater than ever, and the increased presence of political leaders from around the globe helps provide the perfect mix at this, the world’s leading industrial trade fair in Hannover, Germany.

Hannover. “Innovative technologies and a clear economic policy agenda – that’s what is important for Hannover to be able to impart the signs of new beginnings and a renewed spirit of optimism,” says Dr. Jochen Köckler, Managing Board Chairman at the Deutsche Messe group of companies, adding he was convinced that at least half of that equation had already been fulfilled: “Our exhibiting companies will make their own contribution by showcasing technologies that enable industry to produce competitively and sustainably around the world.”

The innovations on display at the trade fair will revolve around intelligent and CO2-neutral production, AI, hydrogen and energy solutions. “Our exhibitors will show that a competitive and sustainable industry is also possible in Europe. This however requires a reliable regulatory framework – one that promotes innovation and entrepreneurship,” declares Köckler.

The solution lies in the interaction of automation, digitization and electrification, broad cross-industry and cross-border cooperation and a clear political course. With 4,000 exhibitors, record participation from the realm of politics and Norway as the partner country, HANNOVER MESSE 2024 represents the ideal platform for this.

“Visitors to HANNOVER MESSE are looking for answers to the question of how to make sensible use of automation, artificial intelligence, state-of-the-art drive technology, renewable energies and hydrogen. It is precisely this kind of expertise that our exhibitors at HANNOVER MESSE provide,” explains Köckler.

Exhibiting companies include global technology giants like AWS, Bosch, Google, Microsoft, SAP, Schneider Electric and Siemens, as well as medium-sized technology leaders like Beckhoff, Festo, Phoenix Contact, Rittal, SEW-Eurodrive and Harting. Renowned research institutes such as Fraunhofer and KIT (the Karlsruhe Institute of Technology) as well as more than 300 start-ups will also be in the starting blocks in the exhibition halls. The exhibiting companies come from 60 different nations, with the top five nations consisting of Germany, China, Turkey, United States and Italy.

“HANNOVER MESSE is the place where technology is showcased, business deals are driven and economic policy is made – by decision-makers from government, industry and business, who are traveling to Hannover in April in greater numbers and at a higher level than ever before,” says Köckler, adding: “In Hannover, politicians can experience the technological solutions to the challenges of our age.” More than 300 delegations from all over the world are expected, led by German Chancellor Olaf Scholz, who will open HANNOVER MESSE together with Norwegian Prime Minister Jonas Gahr Støre. In addition, the President of the European Commission, Ursula von der Leyen, and the Federal Minister for Economic Affairs, Robert Habeck, will take advantage of the platform offered by the leading trade fair for industry to network and dialogue with representatives of the business community.

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