Bridgestone India launches TYRE for Premium Passenger Vehicle
Bridgestone India announces the debut of its latest innovation, the Bridgestone TURANZA 6i, designed specifically for premium passenger vehicles. This cutting-edge tyre marks a significant milestone in Bridgestone’s commitment to excellence and innovation in the automotive industry.
Bridgestone’s commitment to offering unmatched comfort and performance on Indian roads is embodied in the TURANZA 6i. This premium tyre promises an improved driving experience with enhanced comfort, superior fuel efficiency, and extended wear life. It is expertly crafted and engineered for excellence.
Available in an extensive range of 36 SKUs, spanning from 14 inches to 20 inches, the TURANZA 6i caters to a wide array of premium vehicles, including SUVs, sedans, hatchbacks, and CUVs. Bridgestone’s decision to introduce this premium tyre underscores its commitment to supporting the “Make in India” initiative, further bolstering the nation’s automotive landscape.
Bridgestone’s global proprietary ENLITEN technology takes center stage with the TURANZA 6i, offering drivers a bespoke driving experience tailored to their evolving needs. This innovative technology not only delivers a smooth and quiet ride but also enhances fuel efficiency and wear life, earning the TURANZA 6i the title of the “Most Comfortable Seat on the Road.”
In addition to meeting the general performance demands of drivers, the TURANZA 6i is specially engineered to accommodate the specific requirements of electric vehicles (EVs). With its low noise emissions, improved fuel efficiency, and superior wear life, the TURANZA 6i is EV-ready, aligning seamlessly with the future of automotive technology.
“TURANZA 6i shows our commitment to offering the best technology for the fast-growing Indian market. This is a success of our planned investment strategy to bring global leading tyre technologies to the Indian mobility sector,” said Hiroshi Yoshizane, Managing Director, Bridgestone India. He further said, “Bridgestone’s proprietary ENLITEN technology, incorporated in product design, enables us to provide a unique value proposition of ‘Premium Riding Comfort’ as per the growing new needs of the market, while also further enhancing the basic performance desired by Indian consumers, including long-lasting tyre life and better fuel efficiency. We are very delighted to introduce the new TURANZA 6i for our consumers.”
“Bridgestone has globally been at the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment,” said Rajarshi Moitra, Chief Commercial Officer of Bridgestone India, “TURANZA 6i is a result of our commitment to customers towards providing premium comfort through superior quality. Catering to the Premium Vehicles segment, TURANZA 6i will be available in our premium outlets across India.”
