BKT Tires becomes Official Tire Partner for 7 IPL teams
Indian multinational company and global player in the Off-Highway tire market, Balkrishna Industries Ltd. (BKT), announces its partnership with seven leading teams in the 16th season of the most watched T20 Cricket league in the world. BKT will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.
The season marks BKT’s fourth consecutive association with Mumbai Indians, Delhi Capitals, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals, and its second collaborative year with Sunrisers Hyderabad and Gujarat Titans.
Commenting on the partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd., said, “Today, we are delighted to announce our official association with seven T20 teams. This is an amazing endorsement for the brand and further strengthens our dedication to delivering our commitments. We are confident that this partnership will create a positive impact on our brand, generating more interest and value.”
BKT’s partnership with T20 Cricket League teams comes as no surprise. Supporting cricket globally, BKT has also been the ‘Official Off-Highway Tire Partner’ for KFC Big Bash League (The Australian Cricket League).
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