Schneider Electric to expand its presence to 2,000 retail stores by FY23 end

Schneider Electric announced its omni-channel retail outreach: ‘Schneider Electric (SE) Retail Pavilion’, targeted at retailers across the country. Through this concept, the company plans to enroll, scale, and upskill retailers and be a partner in their journey of digital transformation.

The company has partnered with over 500 retail stores as SE Retail Pavilions, for its B2C business, and aims to expand to with 2000 SE retail pavilions spread Pan-India, by end of 2023.

Regions beyond the urban spaces in India, there are several Tier 1, Tier 2, and Tier 3 cities that have conventional retail stores lacking a digital identity. With the world going digital, SE Retail Pavilion is the company’s effort in creating digital inclusiveness in these retailers by creating their digital identity, upskilling them in customer services and digitally optimising their presence in the market. This will in turn allow the brand to strengthen their omni channel retail presence, digitized end to end, and explore new retail routes to penetrate deeper into each market.

“With the launch of the SE Retail Pavilion, we are aiming to create a digitally powered ecosystem of retailers across Tier 1, 2 and 3 cities and towns. We want to efficiently meet consumer demand arising from any part of the country and drive a digital economy,” said Srinivas Shanbhogue, Vice President, Home and Distribution, Schneider Electric India. He adds, “Through this initiative, we aim to meet challenges in operations and enhance our growth by duly communicating our product purpose and utilities, along with empowering the retailers, in the process.”