ROCKWOOL opens its first Customer Experience Center in Dahej, Gujarat
Rockwool A/S, also known as the ROCKWOOL Group, a Danish multinational manufacturer of mineral wool products headquartered in Hedehusene, Greater Copenhagen, Denmark launches its first ever experiential center in India today. Freddy Svane, Ambassador at the Royal Danish Embassy to India inaugurated the experiential center in Dahej, Gujarat.
The experiential center will enhance the whole interaction each customer has with ROCKWOOL as a brand by representing the company and its values. The 2500 SQFT center will assist the customers in experiencing the real-life scenario and will have specially crafted product demos. Under a single roof, the ROCKWOOL immersive facility will provide visitors with yet another cutting-edge experience of all the products and applications that will be showcased there. Additionally, a proper demonstration of the manufacturing process’ ability to solve problems will be included. The ROCKWOOL representatives at the center will also discuss the difficult choices that customers must make when purchasing stone wool.
The company also plans to establish similar centers across prime manufacturing centers in the country. The brand started ROXUL ROCKWOOL Technical Insulation in India in 2011 and their manufacturing plant was set up in Dahej SEZ, Gujarat in the year 2010. This plant has a state-of-art facility with an installed capacity of 30000 MT Stone wool insulation. In India, ROXUL ROCKWOOL has an employee strength of 350+ and has invested in a state of the art manufacturing facility. With increasing demand of Insulation, the company is looking to double the investment in near future.
At the inauguration of the ROCKWOOL Experience Center, Vinay Pratap Singh, Business Unit Director, ROXUL ROCKWOOL INDIA & SAARC country said, “India’s construction sector is expected to grow to EUR ~696 Bn by 2025. The sector is expected to generate an increased demand for insulation materials especially for industrial & commercial construction segments, thereby positively impacting the insulation market. To engage the segment and the consumers, we wanted to develop a unique and appealing experience of our products in this first ever experiential set up by ROCKWOOL. Already celebrating our 10th year in India ROCKWOOL Group has been providing safe, sustainable product and addressing the challenges of modern living in a sustainable manner.”
He adds, “We are meeting with the relevant government bodies and policy or law makers to assist in forming stringent standards for the building and construction industry and to include insulation products as an essential material for construction.”