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Magenta Mobility Expands Partnership with Tata Motors

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Magenta Mobility Expands Partnership with Tata Motors

In a significant move towards sustainable transportation, Magenta Mobility, a leader in integrated electric mobility solutions, has expanded its partnership with Tata Motors by deploying over 100 units of the Tata Ace EV. This deployment includes more than 60 units of the Ace EV and over 40 units of the newly launched Ace EV 1000. This initiative is part of the Memorandum of Understanding (MoU) signed between the two companies in October 2023, targeting a total of 500 units of the Tata Ace EV.

Maxson Lewis, Founder & CEO of Magenta Mobility, shared his enthusiasm about this development, he said, “We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious ‘Ab Ki Baar Dus Hazaar’ program, aimed at deploying 10,000 electric vehicles by September 2025. By synergizing Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”

Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, also commented on the milestone. He said, “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener and more environmentally conscious future for India.”

The Tata Ace EV is equipped with the EVOGEN powertrain, offering a superior driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It features an advanced battery cooling system and a regenerative braking system to extend the driving range. The vehicle supports both regular and fast charging, ensuring high uptime. Powered by a 27kW (36hp) motor with 130Nm of peak torque, it provides best-in-class pickup and grade-ability, facilitating easy ascents even when fully loaded. The Ace EV’s robust performance and near-100% uptime have garnered positive feedback from customers.

Magenta Mobility, supported by investors such as HPCL, bp, Morgan Stanley, JITO Angel Network, and Indian American philanthropist Dr. Kiran Patel, is at the forefront of the electric mobility revolution in India. The company is committed to “Decarbonizing Logistics” through innovative and sustainable transportation solutions. With the extension of its partnership with Tata Motors and the deployment of 100 Tata Ace EVs, Magenta Mobility continues to lead efforts in reducing carbon emissions in the logistics sector.

About Magenta Mobility: Magenta Mobility is a premier end-to-end integrated electric mobility solutions provider. Dedicated to the vision of “Decarbonizing Logistics,” Magenta offers safe, smart, and sustainable delivery solutions across India. The company operates a fleet of 2,000 electric vehicles in 17 cities, serving various industries including e-commerce, grocery, FMCG, food, and pharmaceuticals. Magenta’s ‘Ab Ki Baar Dus Hazaar’ campaign aims to expand their fleet to 10,000 cargo vehicles. Their proprietary Electric Fleet Management System makes Magenta an ideal partner for businesses aiming to achieve practical decarbonization goals. For more information, visit Magenta Mobility.

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