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Indian Fan Manufacturers Association bats for energy-efficient fans

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Indian Fan Manufacturers Association bats for energy-efficient fans

Indian Fan Manufacturers Association (IFMA) bats for energy-efficient fans to reduce power consumption In India. “A holistic approach of focussing on the environmental impact, complying with government regulations and policies and promoting the global competitiveness of domestic fan manufacturing, will accelerate the adoption of energy-efficient fans in India,” said Anuj Poddar, Chairman, IFMA and MD & CEO at Bajaj Electricals. 

mr. energy saver mascot
Mr. Energy Saver Mascot

The Association unveiled the Energy Saver mascot called “Mr Energy Saver” at their 22nd Annual General Meeting held in Mumbai. The representative body of branded electric fan manufacturers in the country stressed the importance of switching to energy-efficient fans with their Mr Energy Saver at the forefront. “Under the latest campaign around the mascot Mr Energy Saver, we’re promoting the idea of having at least one energy-saving fan in every Indian home,” Poddar adds.

IFMA represents the interest of approximately 120 Indian manufacturing entities in the country and is the apex body of branded electric fan manufacturers in India. The AGM revolved around crucial success strategies, a roadmap for making India the hub for manufacturing energy-efficient fans, and the critical policy support required to realize this vision. Compliance with the BEE star labelling norms is a significant step towards this goal. With this added focus on energy efficient fans, IFMA is optimistic about impacting energy consumption and impacting the consumers.

A key objective of this scheme is to provide the consumer with an informed choice about energy saving and, thereby, cost saving potential of the relevant appliance. Additionally, IFMA has also advocated a reduction in GST rate from 18% to 5% on fans, that will help make fans more affordable across the country, especially in the rural areas. “On the business front, it will provide much-needed fillip and working capital cushion to invest in capacity expansion and energy-efficient technology and incentivise the industry to develop energy-efficient fans per the BEE star labelling requirements,” an official statement said.

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