Ekkaa partners with Samsung; integrates Tizen OS into its Smart TVs

Ekkaa Electronics announced its strategic partnership for the integration of Samsung Tizen Operating System (OS) in its range of smart LEDs.

Tizen OS brings many advanced features, including enhanced content discovery, faster navigation, and a wide array of apps and services tailored for Indian consumers. “The integration of Samsung’s Tizen OS with Ekkaa Electronics’ Smart TVs redefines the LED screen interface, revolutionizing the viewing experience by offering a seamless, intuitive overview of available content, popular titles, recently viewed shows, and a feature-rich platform,” a press release said.

Speaking on the occasion, Sagar Gupta, Managing Director, of Ekkaa Electronics, said, “As an enterprise, we are in the process of building a world-class manufacturing ecosystem that is not only efficient and cost-effective but also sustainable. By leveraging Samsung’s renowned technology, we aim to redefine the smart TV experience in India and set new standards for excellence in the industry.”

Speaking on the new strategic partnership, Ms. Heeyeong Ahn, Corporate VP, Head of Tizen Licensing, Visual Display Division, Samsung, said, “We are delighted to collaborate with Ekkaa Electronics, as the integration of our Tizen OS into Ekkaa’s Smart TVs will offer consumers an unparalleled viewing experience, combining state-of-the-art technology with exceptional ease of use, ensuring constant augmentation, and delivering world-class user experiences.”