Continental Tires expands retail presence in Bengaluru

Continental Tires, one of the leading manufacturers of premium tyres, inaugurated Continental Elite Drive (CED) dealer store in Bengaluru. The store Cherry TYREPARK, located at the urban Bengaluru suburbs of Kammanahalli, has a diverse range of premium products, latest equipment, and technologies which include tyre-related services for wheel balancing & alignment, nitrogen filling and tyre change among others. Through CED store, Continental Tires aims to ensure that customers can access a diverse range of products while enhancing after-sales customer experience and service accessibility.

Speaking on the occasion, Samir Gupta, MD and Head of Central Asia Region – BA Tyres APAC, Continental Tires India said, “With the addition CED store in this sprawling metropolis city, we hope to deliver a better customer experience by giving them an integrated buying experience. At the store, we recommend products to customers basis their needs that assists in improving their vehicle performance and driving experience.”

Rajesh Agarwal, owner of Cherry Agencies Pvt Ltd said, “We aim to grow our business under the brand name and would be happy to serve our customers with premium products and excellent after-sales delivery experience.”

Continental Tires has expanded its circuit of CED stores across the country with over 200 brand stores with a focus on expanding its retail footprint and enabling deeper brand interaction with customers.