Putzmeister Strengthens Customer Connect Across Punjab with Multi-City Roadshow
Punjab, India | February 16, 2026: Building on its strong and consistent presence in North India, Putzmeister India is taking its customer engagement deeper across Punjab with a multi-city roadshow from 16th to 24th February, covering major construction centres in the region.
The roadshow will kick off in the Tricity region (Chandigarh–Mohali–Panchkula) from 16th to 18th, followed by Ludhiana (19th), Jalandhar (20th), Amritsar (21st), Batala & Gurdaspur (22nd), Pathankot (23rd) and will conclude on 24th at Hoshiarpur and SBS Nagar, returning to Mohali covering more than 800 kms and meeting over 100 customers.
As part of the roadshow, Putzmeister will showcase the BSA 1407D Classic stationary concrete pump bringing live product experience directly to customers at their sites. The machine is India’s most favourite and trusted concrete Pump from Putzmeister’s wide and evolving product portfolio, built to deliver consistent performance, ease of operation, and reliability for Punjab’s diverse challenging construction needs. The BSA 1407D Classic is engineered to handle high-rise and long-distance pumping offering high productivity in simplest manner.
Speaking on the initiative, Aastha Bhatnagar, Head of Marketing, Putzmeister India, said, “Punjab has always been an important market for us. With this roadshow, we are taking our stationary pump range closer to customers, right where the work happens. Our growing portfolio reflects real-world requirements, and initiatives like this help customers experience that value first-hand.”
Highlighting the regional focus, Bhimesh Issar, Regional Head – North, Putzmeister India added, “Punjab’s construction landscape demands robust, efficient, and service-friendly equipment. Through this roadshow, we are not only showcasing the BSA 1407 D Classic, but also reinforcing our commitment to faster support, stronger relationships, and long-term partnership with customers across the region.”
Sharing the customer perspective, Ajay Sharma, GM – Projects, DWC Infra, flagging off the event, shares, “The BSA 1407 D Classic is one of the most popular machines on sites today, known for its strong performance and ease of operations. It fits perfectly with the practical needs of our projects. We appreciate Putzmeister bringing the product directly to customers through this initiative, and we look forward to continuing our collaboration on future projects as well.”
By taking its technology, teams, and expertise directly to customers across Punjab, Putzmeister continues to stay #CloseToYourBusiness, combining product innovation with strong regional presence and service assurance.
