Ather partners with Magenta ChargeGrid to set up EV Charging Grids across India

EV charging player Magenta ChargeGrid signed a Memorandum of Understanding (MOU) with electric scooter manufacturer Ather Energy to install Ather Grid fast chargers across charging locations. These charging stations shall be managed by Magenta under the ChargeGrid platform. This partnership is one of India’ first where integrated charging across 2W, 3W and 4W will be provided at a single location. This will give Ather access to multiple locations across India and aims to collectively accelerate the pace of expansion of public charging networks and the adoption of EVs in India.

Magenta ChargeGrid is currently expanding its charging network to 35-40 cities in India with the aim to set up a network of around 11000 chargers by the end of FY23. This partnership with Magenta ChargeGrid will give Ather Grid access to premium locations across Tier I, Tier II & Tier III cities and highways in India and provide wider coverage for EV customers. These locations are strategically placed to make it easily accessible to EV owners and will also have desired electricity load availability for operations of the chargers.

Speaking on the association, Maxson Lewis, Founder and Managing Director, Magenta said, “At Magenta ChargeGrid, we strive to accelerate the EV adoption in the country by creating an end-to-end EV ecosystem. This collaborative approach with Ather Energy, shall further our vision and allow consumers to access network of smart and safe charging stations across the country and encourage a seamless EV adoption. This partnership approach will not just help Ather and other OEM players to rapidly scale their network but also help them to optimize the investment required.”

Nilay Chandra, VP-Charging Infrastructure and Marketing, Ather Energy said “Our partnership with Magenta is another step towards building this industry collaboration. It will bring increased convenience by setting up AtherGrids at hubs strategically identified by them. We will continue to lead the shaping of this industry with strategic partnerships on locations, connector standard collaborations, and working with the government on policy formulation.”