Why Developers Are Betting Big on Kid-Centric Homes
“In an era where screen time is increasing, these homes connect children to the real world, helping them become confident, active and happy,” said Ankur Gupta, JMD, Ashiana Housing.
Why Are Kid-Centric Homes Important for Children?
- Helps Reduce Screen Time
In a world dominated by screens, children often spend hours glued to smartphones, tablets, and televisions—limiting their physical activity and interpersonal engagement. Kid-centric homes offer a natural remedy by creating spaces that encourage play, discovery, and hands-on learning. With outdoor activities, creative workshops, and interactive learning areas readily available, children are drawn toward real-world engagement, significantly lowering their screen dependency without enforced restrictions. - Provides a Safe and Secure Environment for Growth
Safety remains a top concern for parents, especially in urban settings. Kid-centric homes are built with child safety at the core—featuring gated communities, 24/7 security, CCTV monitoring, traffic-free zones, and well-marked play areas. These thoughtfully designed environments allow children to move and explore freely while remaining within a secure perimeter, enabling parents to foster independence in their children without constant worry. - Promotes Physical, Mental, and Social Development
A child’s growth is multi-dimensional. These communities are equipped with world-class play areas, learning zones, and spaces for group interaction—facilitating physical health through sports and play, mental stimulation through educational hubs, and emotional intelligence through social engagement. This all-encompassing ecosystem supports balanced development and prepares children to handle real-world situations with confidence and capability. - Fosters a Sense of Community and Cooperation
Kid-centric homes are more than just physical spaces—they’re environments that nurture social growth. Children have ample opportunities to interact with peers in group activities, collaborative games, and community events. Such exposure cultivates key life skills like teamwork, empathy, patience, and cooperation. It also helps combat the isolation often seen in nuclear families by fostering meaningful bonds with peers. - Supports Working Parents with Built-in Convenience
With both parents working in many households, time is a valuable commodity. Kid-centric homes reduce the logistical burden of taking children to multiple external venues for extracurriculars. Whether it’s art, music, dance, tuition, or play—these facilities are integrated into the community. Parents save time and stress while ensuring their children enjoy a rich, structured routine. This built-in convenience enhances work-life balance and improves the overall family dynamic.
Today’s residential societies are no longer limited to addressing only the needs of adults. Instead, they are increasingly focused on the well-being and development of children. With the rise of nuclear families and dual-income households, parents want secure, enriching spaces where their children can grow, learn, and thrive.
These societies provide world-class recreational amenities, learning hubs, and centers for music, dance, and art—eliminating the need for parents to shuttle their children to multiple venues. This not only promotes a child’s development but also reduces family stress and enhances quality time together. When implemented thoughtfully, such communities represent a new category in real estate—one that prioritizes a child-centric lifestyle.
Experts believe that in the next 2–3 years, this segment could command a 5–7% premium over traditional housing. As the market matures, more developers are expected to enter the space. Kid-centric homes are not just places to live—they’re environments that foster growth and shape personality. As modern family needs evolve, real estate developers are adapting—and that’s the true success story of this emerging segment.
In dual-income households, higher purchasing power enables families to invest in premium facilities. These homes offer a balanced mix of safety, education, recreation, and social interaction—all within a secure campus.
Ankur Gupta, JMD, Ashiana Housing said, “Today’s families want more than just four walls; they want a home and a lifestyle that supports their children’s development and well-being. Kid Centric Homes are an expression of this belief. These homes are designed with engaging activities that encourage children to play, learn and innovate while ensuring that children feel emotionally secure. In an era where screen time is increasing, these homes connect children to the real world, helping them become confident, active and happy.”
