Volvo CE unveils new ‘Built for Bharat’ EC210 Hydraulic Excavator
Volvo Construction Equipment (Volvo CE India) unveiled the new EC210, a ‘Built for Bharat’ 20-tonne class hydraulic excavator today. The introduction of this excavator reinforces company’s strong commitment to the growing Indian CE market to provide innovative and technologically advanced solutions designed specifically to the needs of customers in the country. The EC210 excavator has a range of features to ensure superior performance, exceptional fuel efficiency and lower maintenance. Kamel Sid, (Global) Head of Operations at Volvo CE unveiled the new excavator in the presence of Dimitrov Krishnan, Managing Director, Volvo CE India and other senior leaders.
Commenting on the occasion, Dimitrov Krishnan said, “The all-new EC210 exemplifies our commitment and approach to deliver products that deliver ‘Zyada’ performance and reduced cost of ownership to the value-conscious Indian customer. With this product launch, we have also built a supporting ecosystem by widening our sales network, investing in digital technologies to enable 48-hours service assurance and strategically partnering with Shriram Automall for easy exchange or disposal of used machines, thus enabling circularity.”
Alongside the EC210 launch, Volvo CE has also partnered with Shriram AutoMall (SAMIL), India’s largest ‘phygital’ marketplace for pre-owned vehicles and construction equipment. This collaboration aims to establish a robust ecosystem for machine exchange and disposal, serving customers interested in purchasing new Volvo machines by replacing their existing fleet. This initiative aligns with Volvo’s strategic ambition of promoting circularity in equipment lifecycle management, supporting sustainable practices for second-life and end-of-life disposal.
As part of the EC210 launch, Volvo CE has introduced a new brand campaign, “Karo Zyada Ki Umeed”. This campaign, via its soul film, reflects the human mindset of expecting more, striving for excellence and pushing boundaries. It highlights the key value proposition of EC210 under the 4 pillars of Zyada Performance, Zyada Value, Zyada Savings and Zyada Uptime.
“The all new EC210, a 20-tonne class crawler excavator offers superior performance, versatility across applications, industry-leading safety and operator comfort, and ease of servicing. With best-in-class attachment configuration and next-generation positive control hydraulics system, it offers unmatched precision and faster response time,” Volvo CE claims. It adds, “It also comes with Made in India, T3 electronic engine which is capable to deliver high torque even at low RPM and is yet exceptionally fuel-efficient due to 10 working modes for different applications.”
