TVS Motor expands its global footprint; launches its first experience centre in Singapore
TVS Motor Company, a manufacturer of two-wheelers with sales of over three million units globally, today inaugurated its first state-of-the-art TVS Experience Centre in Singapore. This launch is in line with the company’s global expansion plans. The new TVS Experience Centre will offer a range of TVS Motor’s premium motorcycles including the flagship model, TVS Apache RR310 for racing enthusiasts, and the TVS Apache RTR range for the performance seekers.
TVS Motor Company has partnered with ‘Motorsport Pte Ltd (part of the Chong Aik Group)’ who will be the distributors for Singapore Market. Motorsport has strong presence in the region with 6 retail outlets and 8 warehouses. Established in 1994, they currently have exclusive distributorship for more than 40 brands, whilst also being the stockiest for genuine parts, apparels, and motorcycle accessories.
TVS will introduce diverse products offerings, catering to both personal commuting as well as the delivery premium segment in Singapore. This centre will additionally have vehicle servicing facility, spare parts, and the full range of merchandise to choose from.
Speaking at the occasion, Vimal Sumbly, Head Business-Premium at TVS Motor Company said, “Our expansion into Singapore, with the launch of the TVS Apache series, is instrumental in our premiumisation story and we are confident of widening our community of Apache owners in the country.”
Commenting on the Singapore launch, Rahul Nayak, Vice President-International Business, TVS Motor Company, said, “With many years of commitment to building the international business portfolio, TVS Motor Company has set the benchmark in catering to diverse needs of buyers across the globe. Our launch in Singapore is one step further in expanding globally in achieving our global ambitions.”
Commenting on the showroom launch, J Thangarajan, President Director-PT TVS Motor Company, said, “This state-of-the-art experience centre inaugurated in Singapore will further consolidate our presence in the region.”
Herbert Teh, Director- Motorsport Pte Ltd. said, “We will be representing TVS Motor Company with great pride to cater to the Singapore customers. With the product technology and quality of TVS Motor products, combined with our market presence and reach, we are confident that we will meet the customer expectation in the country.”
