Mobileye Sees India as Key Driver of ADAS Growth
Ahead of The ADAS Show 2025, Elie Luskin, VP – India and China at Mobileye, highlights India’s growing role in the future of ADAS. With rising road-safety focus and Bharat NCAP set to boost adoption, Mobileye is bringing its globally proven AI and EyeQ technology to support Indian OEMs with locally adapted, real-world safety solutions.
Mobileye has been at the forefront of autonomous and ADAS innovations globally. How do you view India’s readiness for large-scale ADAS adoption, and what role does Mobileye plan to play in this transformation?
India’s automotive market has seen rapid growth in recent years and is currently the world’s third-largest manufacturer of passenger cars, presenting immense potential. Meanwhile, policymakers are placing road safety high on the government’s agenda, creating strong momentum toward large-scale ADAS adoption in the years to come.
Yet, the country’s current ADAS market remains in its early stages, with adoption rates still relatively low and insufficient local experience to build upon. To bridge the gap and accelerate large-scale adoption, leveraging global expertise will be key.
This is where Mobileye’s expertise can play a pivotal role. At Mobileye, we bring proven technologies, decades of experience, and insights gained from real-world deployments. To date, over 200 million chips from our EyeQ family have been installed in vehicles around the world. We also have the world’s leading ADAS software stack that applies across continents and vehicle types, with a proven track record of helping automakers deliver a software-defined driving experience.
A strong local ecosystem is essential for our technological know-how and global deployment experience to effectively meet India’s unique market needs and ensure smoother implementation on the ground. That’s why we have been working closely with local partners to enhance engineering, testing, and manufacturing capabilities right here in India. These efforts will help advance our mission to bring world-class safety and driving intelligence to India’s roads, contributing to closing the readiness gap and speeding up the widespread adoption of ADAS technologies.
With the Government of India and ARAI introducing new safety regulations aligned with Bharat NCAP, how does Mobileye see its technology helping OEMs accelerate compliance while improving real-world safety outcomes?
The expected launch of Bharat NCAP 2.0 in 2027 will incorporate ADAS into its evaluation procedures. This opens the door for the mass adoption of ADAS across a broad range of vehicles and price points as occurred in western markets in prior years. This will have a strong positive impact on improving road safety in India.
The government and industry organizations, including ARAI, are contributing tremendously to this journey. As building safer and smarter mobility becomes an increasingly high priority on the national agenda, we expect additional regulations to be introduced, creating the necessary foundation for broader ADAS implementation in the Indian automotive industry.
India’s dedication to these efforts also aligns perfectly with Mobileye’s mission to make roads safer, save lives, and democratize ADAS. Mobileye has a long track record of series-production programs with OEMs. We apply the validation techniques we have honed over 25 years since our inception and conduct extensive testing with automaker partners as they design and develop their systems.
Our solutions have already been proven to meet the safety regulatory requirements of major global markets. For example, in 2024, the majority of 5-star-rated vehicles certified by Euro NCAP were equipped with Mobileye’s technologies.
These experiences will be invaluable for the Indian market as it develops its safety regulations. With proper adaptation, many of Mobileye’s solutions already validated in other markets can be effectively applied in India. As a result, we can leverage our most advanced technology stack and best practices efficiently, thereby creating synergies that will support India’s next stage of development.
What are the biggest challenges you foresee in adapting global ADAS solutions to Indian driving environments — such as traffic diversity, road infrastructure, and climate — and how is Mobileye addressing them?
India’s diverse driving behavior, high vehicle density, and complex traffic conditions are often viewed as challenges for adopting global ADAS solutions. These factors make it more difficult for systems to detect and respond accurately in real time.
Historically, Mobileye seeks out these challenges as the more difficult the task the more our strengths shine through to customers. We have engineered AI specifically for the safety-critical, real-world demands of the automotive industry. All recent advancements in AI—including self-supervised learning, BEV, transformers, image/video generation, and more—have been, or are being, integrated into our stack, enabling seamless sensor data integration and enhancing robustness in complex driving scenarios.
These advanced AI capabilities, combined with our expertise in computer vision, allow for precise detection of a wide range of road users, traffic signs, and obstacles—even in highly unstructured and dynamic environments such as certain roads in India.
Local factors are carefully considered in the training, testing, and validation of our safety systems. A particularly noteworthy feature for India is Mobileye’s animal detection technology. In India, cows frequently roam freely and share the roadways with vehicles, making the ability to detect and respond to them safely critical. Mobileye’s algorithm is specifically trained to recognize livestock, such as cows, whether stationary or moving and from various angles, and to take appropriate action as needed. Addressing this local requirement has prompted Mobileye to invest in dedicated training and validation processes to ensure optimal performance—going beyond standard animal detection.
Road Experience Management (REM), our unique crowd-sourced, cloud-connected mapping solution, is another key technology that supports geographical adaptability. It keeps maps up to date with detailed information, including the latest local road conditions and infrastructure changes, enabling near-instant deployment in new locations.
As a keynote and panel participant at THE ADAS SHOW 2025, what key message or takeaway would Mobileye like to deliver to Indian automotive OEMs and policymakers?
ADAS plays a key role in modern transportation and future mobility by significantly enhancing safety on the roads and saving lives. Since its founding in 1999, Mobileye has been dedicated to improving traffic safety by enabling the widespread adoption of ADAS.
Our global experience indicates that technological progress often occurs faster than anticipated. What appears to be a future objective today can become reality within just a few years. This is particularly true for rapidly evolving sectors such as ADAS. That is why Indian OEMs and other market participants need to act early and decisively to introduce and scale ADAS technologies—and to secure their competitive position in the market.
To support this transformation, in addition to leveraging our proven expertise in successfully adapting and expanding worldwide, we are also focused on establishing a robust ecosystem and fostering close collaboration with partners in India. Through this approach, we are not only bringing our expertise to India but, more importantly, growing together with the local automotive sector to fully address the needs of this unique and dynamic market.
Looking ahead, how does Mobileye envision collaborations with Indian automotive manufacturers, Tier-1 suppliers, and testing bodies like ARAI or ICAT to accelerate the country’s journey toward safer, smarter mobility?
Achieving safer and smarter mobility requires robust collaboration and open communication among all stakeholders. It demands coordinated efforts from both the public and private sectors to align objectives and share insights.
The public sector plays a central role in promoting policy initiatives and establishing the infrastructure needed to support ADAS adoption and enhance road safety in India. For example, authorized testing agencies such as ARAI and ICAT put in significant effort to ensure that the industry develops in a well-regulated, efficient manner and remains on the right track. A noteworthy development is India’s first ADAS test city in Pune, recently unveiled by ARAI, which provides OEMs with a safe, secure, repeatable, and controlled environment to test and validate ADAS features. With strong local commitment, Mobileye is also keen to participate in such initiatives, contributing to the advancement of safer and smarter mobility.
Equally important are collaborations within the private sector. Over the past few years, we have been reinforcing our local ecosystem and enhancing supply chain resilience. In 2021, Mobileye partnered with a local automaker, resulting in the launch of the first vehicle from an Indian manufacturer equipped with ADAS. In early 2024, we expanded this collaboration to introduce multiple solutions based on Mobileye’s EyeQ6 System-on-Chip (SoC) and sensing and mapping software, including plans to develop a full-stack autonomous driving system. Furthermore, in recent months, we have pushed forward several major collaborations with leading technology partners, Tier-1 suppliers, contract manufacturers, and others to localize next-generation ADAS systems.
ADAS is a shared responsibility, and turning this vision into reality requires collective effort. We look forward to working with stakeholders across India to drive meaningful progress together.
