Fine Equipments Shines at EXCON 2025

WATCH: https://bit.ly/FineEquipments

Fine Equipments took a decisive step in its growth journey at EXCON 2025 by formally entering the pick-and-carry crane segment. Marking this milestone, the company unveiled its first crane prototype alongside next-generation motor graders and export-oriented compact construction equipment. The showcase reflected Fine Equipments’ strategy of expanding into new product categories while continuing to strengthen its core offerings. Excerpts from an interaction with Neeraj Gaur, Managing Director, Fine Equipments.

What is the big story that Fine Equipments is bringing to EXCON 2025?
At EXCON 2025, the biggest highlight for us is the launch of our next-generation cranes, with the first prototype being showcased at the exhibition. Along with this, we are displaying an advanced version of our mini excavator, which has been specifically developed for the export market.

We are also introducing two motor graders in the 130 HP and 173 HP categories. These are important additions to our product range this year. Apart from these launches, the rest of the display features products from our existing portfolio.

Can you elaborate on the crane segment you have entered?
We have entered the pick-and-carry crane segment. Initially, we are starting with 15-tonne and 18-tonne cranes. Over time, we plan to scale up and introduce higher-capacity models such as 25-tonne, 35-tonne, and beyond.

What major shifts do you see in the construction and mining equipment industry today?
There is a clear shift in technology, with newer machines, improved fuel efficiency, and battery-operated equipment entering the market. However, I believe the bigger shift and challenge is manpower.

With the scale of operations increasing and equipment becoming more advanced, the industry needs skilled manpower not only to sell machines but also to support and service them effectively. The real transition has to be from focusing only on machines to giving equal importance to manpower.

How is Fine Equipments addressing the manpower and skill development challenge?
This is a challenge we face as well, and there is no ready-made solution. What we strongly believe in is motivating new talent to join this industry. Many young professionals prefer sectors like IT, but construction equipment is a challenging and rewarding field.

Our focus is on attracting people, nurturing them, training them, and helping them develop a genuine interest in working with equipment and in this domain.

What were your objectives for participating in EXCON 2025?
One of our key objectives was to ensure that the industry clearly understands that Fine Equipments is entering new product segments, especially cranes. EXCON also provides an excellent platform to interact with customers, suppliers, vendors, and other stakeholders, and to build confidence in our products and capabilities.

What is your vision for Fine Equipments over the next three to five years?
A major part of our vision is linked to the crane segment. We aim to become a strong player in lifting solutions by launching different types of cranes over time. We were already present in truck-mounted and spider cranes, and our goal is to emerge as a reliable force in the overall lifting solutions space.

At the same time, we are focusing strongly on compact machines such as mini excavators and mini rollers, with the aim of becoming a key supplier for urbanisation and city infrastructure projects.

The crane segment is highly competitive. What is your mantra for success?
The crane market is growing, and when a market is growing, there is always room for new players. If we can offer a good product backed by strong after-sales support, there is a real opportunity to succeed. Our commitment to quality and service is what drove us to enter this segment.

How are you positioning yourself on pricing and cost of ownership as a new entrant?
As new entrants, we plan to leverage entry-level pricing initially to establish our presence. Over time, pricing and cost of ownership will be guided by market response, volumes, and the quality levels we consistently maintain. Ultimately, the market will decide the direction.